Multimedia Communications Academy

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Lakeland High School and Harrison Center for the Arts are sister schools that share the same campus and many of the same student organizations, including Technology Student Association, creating opportunities for its students.
The Multimedia Communications Academy was developed in 2007 as a way to provide opportunities and training for students in a variety of areas – web design, television production and digital design. At the MCA, our goal is to give students real world work experiences in an industry that they have a genuine interest in. Students today can choose from Web, TV/Video, or Digital Design as a main area of focus, and may also after taking Foundations of Web Design and earning their certification in Adobe Dreamweaver, take Game Design, focusing on that career area and its skills.

Benefits

  • Earn College Credit
  • Earn Industry Certification
  • Gain Internships
  • Gain Real World Experience

Business Partners

  • City of Lakeland
  • Lakeland Ledger

Instructors:  Janell Marmon, Jennifer Ivey, and Jeff Fraker

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Courses Include:

Digtal Information Technology (82073100) This program offers a sequence of courses that provides coherent and rigorous content aligned with challenging academic standards and relevant technical knowledge and skills needed to prepare for further education and careers in technical digital media positions in the Information Technology career cluster; provides technical skill proficiency, and includes competency-based applied learning that contributes to the academic knowledge, higher-order reasoning and problem-solving skills, work attitudes, general employability skills, technical skills, and occupation-specific skills. The content includes but is not limited to practical experiences in the implementation, management, and maintenance of advanced telecommunication environments associated with the creation, packaging, and delivery of digital media. Through Digital Information Technology students are able to earn certifications in Microsoft Office tools including Word, Powerpoint and Excel.       Instructor: Jennifer Ivey

Foundations of Web Design (9001110) is designed to provide a basic overview of the internet, intranet, and the World Wide Web (www). The content focuses on learning HTML, CSS and Dreamweaver interface, as well as the history and basics of the World Wide Web and how web pages are developed. Design skills are taught side-by-side with technology tools. Students develop mastery through project based learning with an end goal of Adobe Dreamweaver CS6/CC certification. Instructor: Jennifer Ivey

User Interface Design (9001120) provides advanced concepts used in interface design. The content includes principles of Human Computer Interface (HCI), advanced page design using Cascading Style Sheets (CSS), advanced HTML commands, multimedia applications, Internet/Intranet tools, and website promotion. Students also explore the use of apps and design using the latest industry tools. Students earn industry certification in Adobe Flash. Instructor: Janell Marmon

Web Scripting Fundamentals (9001130) provides an introduction to scripting related to web development. The content primarily focuses on client-side scripting using JavaScript and mastery of Adobe Illustrator, in which students have opportunity to gain certification. Instructor: Janell Marmon

Media Integration Essentials (9001140) in-depth instruction into techniques for integrating various forms of media onto webpages, with particular focus on XML and AJAX technologies and frameworks. At the conclusion of this class, students present a full portfolio of work completed in web and app design, including proposals and budget management, utilizing HTML, CSS, HTML5, Dreamweaver, Photoshop (2015-2016 only), Flash, and Illustrator. Instructor: Janell Marmon

Digital Design 1 (8209510) is designed to develop basic entry-level skills required for careers in the digital publishing industry. The content includes computer skills using Word, InDesign and Photoshop; digital publishing concepts and operations; layout, design, measurement activities; and digital imaging as well as communication, collaboration and decision-making activities; critical thinking; and problem solving. In the MCA program, digital design is taught with a journalism focus – preparing students for all aspects of publication careers. Students learn about conducting interviews, writing copy, developing story leads and editing as well as photography skills. Students in Digital Design 1 earn certification in InDesign CS6/CC. Instructor: Janell Marmon

Digital Design 2 (8208520), Digital Design 3 (829530), Digital Design 4 (8209540) teach varying degrees and progressively more intensive skills digital design and publications. Students enrolled in this program produce content, design and publish the Highlander yearbook, Bagpipe school magazine and online news feed, and other student publications, serving as section, marketing and managing editors of publications as well as performing design, writing and photography tasks. This course is designed to develop advanced industry-standard skills required for careers in the digital publishing industry. Certifications include: Adobe Photoshop CC, Illustrator CC, and students are required in level 4 to present a portfolio. Instructor: Janell Marmon

Digital Video Production 1 (8772110) is a course that teaches students competencies in safety, lighting, basic television production equipment, broadcast script interpretation, teamwork, research and audio and video editing. The content includes the use of a variety of software and equipment, including digital video cameras and video/audio editing software. Instructor: Jeff Fraker

Digital Video Production 2 (8772120), Digital Video Production 3 (8772130), and Digital Video Production 4 (8772140) are courses that combine skills learned in Digital Video Production 1 with advances skills in research, broadcasting, editing, and production. Students may learn and test in additional Adobe certification areas, participate in levels 3 and 4 in internships with our business partners. Instructor: Jeff Fraker